SEO Glossary

Similar to a 301 redirect, a 302 redirect is an HTTP status code indicating a temporary URL redirection. The key distinction is that a 301 is considered permanent, whereas a 302 is temporary. In SEO, it's crucial to note that search engines won't pass trust signals from backlinks to an old page when a 302 is in place, unlike the equity retained with a 301.

 An HTTP status code, the 307 redirect is another method for indicating a temporary URL redirection. It replaces the older 302 redirect in HTTP 1.1, making it the standard choice for temporary redirection. While a 302 can be somewhat vague, a 307 precisely conveys that the requested URL has temporarily moved and will return shortly.

An HTTP status code that indicates that a client is forbidden from accessing a valid URL. The server understands the request but can't fulfill it because of client-side issues.

An HTTP status code that indicates when a webpage or document that can no longer be found by the server via the given URL.

An HTTP status code that indicates that the server, while working as a gateway to get a response needed to handle the request, got an invalid response.

An HTTP status code that indicates that the server has encountered a situation it doesn't know how to handle.

An essential log file that records every request for individual files made by users and web bots on a website. It provides a detailed account of website interactions and can be valuable for analyzing user behavior and identifying potential issues.

The specific search query entered into a search engine that triggers paid advertising results. Ad keywords play a critical role in determining which ads are displayed to users based on their search queries.

A numerical value utilized to determine the position of your advertisements in search engine results pages (SERPs) in relation to other ads. Ad Rank is calculated based on factors such as your bid amount, ad quality (including expected click-through rate, ad relevance, and landing page experience), search context, and the expected impact of ad extensions and formats.

A set of mathematical calculations and conditional statements that guide the actions of a computer program. In the context of search engines, algorithms determine the order of search results and the relevance of web pages to specific queries.

A descriptive text associated with an image, usually not visible to the user unless the image cannot be displayed or if a text-only browser is used. Alt text is crucial for accessibility and search engine optimization as it helps search engines understand the content of images.

A Google-backed project aimed at creating mobile-friendly versions of webpages that load quickly in search results. These pages are constructed using a specialized set of HTML to ensure rapid loading and optimal mobile user experience.

Texts that are highlighted in a hypertext link and serve as clickable links to specific webpages. Anchor texts are used primarily for text-based backlinks. For images, the equivalent is an alt attribute (see Alt Text).

A metric in Semrush that provides the combined average keyword difficulty for all keywords within a Keyword Manager list. This metric offers insights into the competitive landscape of a specific keyword market. Higher percentages indicate higher difficulty in achieving high rankings for keywords in the list.

The average ranking position of all the keywords in your SEO campaign. In Semrush Position Tracking, keywords that you aren't ranking for are typically assigned a ranking of 100 to indicate non-ranking.

A business model where companies engage in the exchange of goods and services. It involves businesses selling products or services to other businesses, in contrast to B2C (Business to Consumer) sales, where products are sold directly to end-users.

Refers to incoming links pointing to a website or web page from external sources. Backlinks are vital for improving a website's search engine rankings and overall online authority.

An important internet marketing metric that indicates the percentage of website visitors who land on a single page and exit the site without exploring additional pages. A high bounce rate suggests a lack of user engagement.

A website navigation feature typically displayed in a horizontal line above the main content. Breadcrumbs help users understand their current location within the site's structure and provide an easy way to navigate back to the primary sections or root of the website.

The desired action you want your target audience to take after encountering your marketing message. A CTA serves as a clear instruction for the next step, with examples such as "Learn More," "Contact Us," "Shop Now," "Follow Us," and "Sign Up." A/B testing is a valuable method for experimenting with different CTAs to optimize your messages for the best audience response.

A special SERP feature displaying a scrollable set of images near the top of search results. Unlike standard image results, clicking on an image within the Carousel leads to a new search results page related to the selected image.

Level of competition in Google Ads, measured on a scale from 0 to 1. A higher number indicates greater competition in Google Ads.

Keywords for which multiple domains rank among the top results in Google search, indicating shared visibility for those keywords.

Represents websites that compete with the analyzed website in organic search results for the same search queries.

The meaningful and valuable part of a webpage that is intended to engage and provide value to users. It encompasses information presented as text, links, images, audio, animations, or videos. Search engines have limited capabilities to interpret non-text content, relying on file names and alt attributes to understand images, animations, videos, and audio.

Software applications like WordPress that simplify website management by separating content creation from complex coding tasks. CMS enables publishers to manage and create content effectively without in-depth technical skills.

A strategic marketing approach that involves creating and distributing valuable content such as blog posts, ebooks, videos, and infographics. This content is designed to attract and engage a specific audience, ultimately contributing to brand awareness, audience growth, and revenue generation.

The accomplishment of a measurable goal on a website, such as ad clicks, sign-ups, or sales. These actions are often referred to as conversions and indicate successful user interactions on a website.

An initiative by Google that highlights specific factors related to webpage performance. These factors are grouped into categories such as "Poor," "Needs Improvement," and "Good." Key metrics include LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift). These metrics are measured using actual user data to assess webpage performance.

A metric that reflects the average cost of advertising bids on a particular keyword across different databases in Semrush. It provides an estimate of how expensive it would be to bid on that keyword in various regions.

A statistical metric that quantifies the average value or cost of Pay Per Click (PPC) advertisements, with "M" representing the Roman numeral for one thousand.

A software program designed to perform tasks with varying degrees of autonomy. Search engines use crawlers to discover and index web pages, while spammers may deploy crawlers to scrape

These are keywords for which a domain has experienced a decrease in rankings but still maintains a position within the top 100 search results.

Website traffic generated by users who access the site by entering the URL into their browser's address bar without navigating through third-party sources.

A process used to disassociate a website from spammy, artificial, or low-quality inbound links within its backlink profile that may be negatively impacting its search engine rankings. The disavowal is typically performed when it's not possible to remove these harmful links manually, such as links from websites outside the website owner's control. Google provides a Disavow Tool that allows website owners to inform Google to disregard these links.

A list of backlinks that can be submitted to Google to request the exclusion of specific links from consideration when assessing a website for potential Google Penalties. If a website has backlinks that pose a risk of receiving a Google Penalty, they can be added to a Disavow list and submitted to Google for review. In Semrush, users can create a disavow text file as part of a Backlink Audit campaign.

The engagement rate in social analytics is determined by the total number of likes and comments on an Instagram or Facebook post, divided by the number of people who viewed the post, then multiplied by 100.

A metric showing the estimated amount of traffic for a given website. 

Facebook engagement is the sum of shares, likes, reactions (such as wow's, sad's, angry's, etc.), and comments on all posts made during the selected time period on a Facebook page.

A featured snippet is a special SERP feature that appears at the top of certain Google search results. It provides concise answers to specific questions entered in Google's search bar.

Follow links are hyperlinks that influence the ranking of the linked website. These links signal trust and credibility to search engines, positively impacting the linked web page's search engine rankings.

Facebook engagement is the sum of shares, likes, reactions (such as wow's, sad's, angry's, etc.), and comments on all posts made during the selected time period on a Facebook page.

A featured snippet is a special SERP feature that appears at the top of certain Google search results. It provides concise answers to specific questions entered in Google's search bar.

The General Data Protection Regulation 2016/679 is an EU law that governs data protection and privacy within the European Union and the European Economic Area. It also regulates the transfer of personal data outside these regions.

Google's advertising platform, known for its pay-per-click model, used by advertisers to display text ads within Google's search network.

Google AdSense is a program that allows website publishers in the Google Network of content sites to display targeted text, image, video, and interactive media ads on their websites. These ads are administered, sorted, and maintained by Google.

A free web analytics service provided by Google, offering detailed data on website activity.

An online tool that enables the creation of custom visual reports using data from various sources.

A free service provided by Google for local businesses to verify their information and enhance their visibility on Google Search and Google Maps.

The estimated monthly number of visitors originating from the first 100 organic search results on Google.

A free analytics service (formerly known as Webmaster Tools) by Google, offering data on a domain's search visibility and performance. It aids in assessing a website's crawlability and SEO.

Google's autonomous program that discovers and adds web pages to its search indexes. Bots are essential for search engine indexing, but spammers may use them to scrape content for unethical purposes.

A featured snippet is a special SERP feature that appears at the top of certain Google search results. It provides concise answers to specific questions entered in Google's search bar.

An online tool that enables the creation of custom visual reports using data from various sources.

A free analytics service (formerly known as Webmaster Tools) by Google, offering data on a domain's search visibility and performance. It aids in assessing a website's crawlability and SEO.

A graphical representation using color to depict data patterns, with a click map being a type of heat map showing areas of a webpage that receive the most clicks. By analyzing these maps, web designers can optimize the placement of call-to-action buttons for increased visibility and interaction.

A visual representation of your keyword rankings within a specific area, providing hyper-local insights into your performance on Google Maps.

Information from previous months or years that enables research and analysis of domains, keywords, and trends. Semrush provides historical data dating back to specific periods, depending on the tool.

HTML tags used to help search engines understand and display content in the appropriate language when websites use multiple languages. Hreflang tags prevent duplicate content issues and ensure users receive content tailored to their location and language.

A web security policy mechanism that safeguards websites against protocol downgrade attacks and cookie hijacking by enforcing secure HTTPS connections and protecting against insecure HTTP interactions.

The Hypertext Transfer Protocol is a communication protocol for retrieving resources from web servers and delivering them to web browsers.

A secure version of HTTP that uses the Secure Sockets Layer (SSL) or Transport Layer Security (TLS) to encrypt data transmitted between websites and web browsers. HTTPS is not only secure but also a minor ranking factor considered by Google.

A graphical representation using color to depict data patterns, with a click map being a type of heat map showing areas of a webpage that receive the most clicks. By analyzing these maps, web designers can optimize the placement of call-to-action buttons for increased visibility and interaction.

HTML tags used to help search engines understand and display content in the appropriate language when websites use multiple languages. Hreflang tags prevent duplicate content issues and ensure users receive content tailored to their location and language.

A unique numerical label that identifies a device's location on the internet or a local network. Each device has a specific IP address for communication and identification.

HTML tags used to help search engines understand and display content in the appropriate language when websites use multiple languages. Hreflang tags prevent duplicate content issues and ensure users receive content tailored to their location and language.

A computer programming language commonly used to create dynamic elements for websites. It is one of the most widely used coding languages on the internet, alongside CSS and HTML.

A computer programming language commonly used to create dynamic elements for websites. It is one of the most widely used coding languages on the internet, alongside CSS and HTML.

The term a website bids on in Google Ads, appearing among the top paid results in Google for that keyword.

A term for which a domain ranks among the organic search results on Google. Semrush tracks the top 100 organic results to provide organic keyword ranking data.

A situation where two or more pages with the same or similar content compete for the same keyword. This can confuse users and search engines when determining which page is most relevant for the keyword.

The percentage of words on a web page that make up a particular keyword. Excessively high keyword density may result in a penalty for keyword stuffing.

An estimation that indicates how challenging it would be to compete in organic search for a specific keyword. A higher difficulty score suggests greater competition with the current top-ranking websites on Google.

The primary keyword analytics tool for analyzing a word or phrase entered into the Semrush search bar.

The process of identifying keywords suitable for use in SEO and SEM campaigns.

The excessive and unnatural repetition of the same keyword on a single web page.

A SERP feature found at the top or right-hand side of the page, providing a quick profile of a query, along with images and related searches.

A computer programming language commonly used to create dynamic elements for websites. It is one of the most widely used coding languages on the internet, alongside CSS and HTML.

A situation where two or more pages with the same or similar content compete for the same keyword. This can confuse users and search engines when determining which page is most relevant for the keyword.

The webpage that visitors are directed to by clicking on a link or performing an action within a digital location or search result.

A digital marketing practice aimed at generating more inbound links to a website to enhance its SEO. Common strategies for link building include outreach, creating link-worthy content, participating in comment sections, and more.

Trust and authority from search engines, particularly Google, that is transferred through outgoing links to other web pages.

A webpage designed with the intent of attracting more incoming links from other websites.

A subset of Google Search that provides an expanded list of local businesses, accessible by clicking on the "More Places" option.

A search engine results page (SERP) feature displaying a list of relevant local businesses along with contact information, directions, and a map.

A SERP feature similar to local packs but more focused on reservation-based businesses such as hotels and restaurants. It presents results on a map with detailed listings on the left-hand side.

A search query typically consisting of 3-4 or more words. These keywords have low monthly search volume but are highly specific, making them valuable for SEO and PPC efforts. In Semrush, you can identify long tail keywords using the Keyword Magic Tool and applying filters based on word count, keyword difficulty, search volume, and more.

The webpage that visitors are directed to by clicking on a link or performing an action within a digital location or search result.

A digital marketing practice aimed at generating more inbound links to a website to enhance its SEO. Common strategies for link building include outreach, creating link-worthy content, participating in comment sections, and more.

A search engine results page (SERP) feature displaying a list of relevant local businesses along with contact information, directions, and a map.

A SERP feature similar to local packs but more focused on reservation-based businesses such as hotels and restaurants. It presents results on a map with detailed listings on the left-hand side.

Google's terminology for a penalty imposed on a website. Manual actions are taken by Google after a human reviewer, typically a Google employee, manually evaluates a website to determine if it has violated Google's Webmaster guidelines. Penalized websites may either be demoted in search results or completely removed. Manual penalties can apply to the entire website or specific web pages. These penalties are documented in Google Search Console.

An indicator of websites' traffic in relation to the competitiveness within their market. Market consolidation is calculated using the Herfindahl-Hirschman Index and reflects the distribution of market share among competitors.

A metric that assesses which domains offer the best potential for partnerships or advertising opportunities. This score is generated based on traffic and overlap metrics.

A concise description of a webpage, specified using an HTML tag within the <head> section of the page. The meta description is what appears below the page's title on a search engine results page (SERP). In HTML, the meta description tag is structured as follows:

<meta name="description" content="Short description of the page (no more than 160 characters)." />

Statements embedded within the HEAD section of an HTML page that provide information about the page. Meta information, while not visible on the page, may be displayed in the SERPs. It is crucial to have unique and accurate meta titles and description tags as search engines heavily rely on them to determine a page's content. These tags are also the first impression users receive about a page in the SERPs.

A meta tag that plays a significant role in website optimization. It differs from the on-page headline and serves as a "name tag" for the webpage. The meta title is displayed on the browser tab, indicating the page the user is on. It is read by search engine robots and visible to users in search results. Meta titles are shown on the SERPs as clickable headlines for search results and are vital for both usability and SEO. The title tag provides a concise and accurate description of a page's content.

A specification used to embed metadata within existing content on a webpage. This markup language enhances readability and helps analyze elements of the page. Microdata allows search engines to identify specific content elements, such as product ratings, within a webpage.

The process of reducing code and markup in web documents and scripts. Minification results in faster page loading times and improved user experiences on websites.

An identical duplicate of a website hosted at a different web address. Mirror sites are created to provide redundancy or to serve the same content from multiple locations.

The webpage that visitors are directed to by clicking on a link or performing an action within a digital location or search result.

A digital marketing practice aimed at generating more inbound links to a website to enhance its SEO. Common strategies for link building include outreach, creating link-worthy content, participating in comment sections, and more.

A search engine results page (SERP) feature displaying a list of relevant local businesses along with contact information, directions, and a map.

A SERP feature similar to local packs but more focused on reservation-based businesses such as hotels and restaurants. It presents results on a map with detailed listings on the left-hand side.

A term used to refer to the essential information that a business should provide consistently across all online citations. Consistency of a business's NAP data is a critical factor in local SEO, ensuring that the business's name, address, and phone number are uniform across various online listings.

A metric that assesses which domains offer the best potential for partnerships or advertising opportunities. This score is generated based on traffic and overlap metrics.

Statements embedded within the HEAD section of an HTML page that provide information about the page. Meta information, while not visible on the page, may be displayed in the SERPs. It is crucial to have unique and accurate meta titles and description tags as search engines heavily rely on them to determine a page's content. These tags are also the first impression users receive about a page in the SERPs.

A specification used to embed metadata within existing content on a webpage. This markup language enhances readability and helps analyze elements of the page. Microdata allows search engines to identify specific content elements, such as product ratings, within a webpage.

Data that considers an aggregate of search engine rankings across an entire country, providing search results that are not influenced by specific locations. Examining national-level data allows you to assess your performance relative to competitors at the national level.

Keywords used in Google Ads campaigns to specify which search terms should be excluded from triggering your ads. Negative keywords are set with different match types, such as exact match, phrase match, and broad match. When you add a negative keyword to your campaign, your ads will not be displayed in the search results for searches containing that keyword. This practice helps advertisers optimize their budget and improve return on investment (ROI).

An HTML command that can be placed in either the HEAD section of a web page or within individual link codes. The noindex directive instructs search engine robots not to index the entire page or specific links. It's a way to prevent certain content from appearing in search engine results.

The total count of all search results returned by a search engine for a specific query. It indicates how many pages or items match the search query.

A metric that assesses which domains offer the best potential for partnerships or advertising opportunities. This score is generated based on traffic and overlap metrics.

A specification used to embed metadata within existing content on a webpage. This markup language enhances readability and helps analyze elements of the page. Microdata allows search engines to identify specific content elements, such as product ratings, within a webpage.

Keywords used in Google Ads campaigns to specify which search terms should be excluded from triggering your ads. Negative keywords are set with different match types, such as exact match, phrase match, and broad match. When you add a negative keyword to your campaign, your ads will not be displayed in the search results for searches containing that keyword. This practice helps advertisers optimize their budget and improve return on investment (ROI).

The overall presence of a business or brand on the internet. Enhancing online visibility is essential for reaching a broader audience and increasing revenue. This can be achieved through various digital marketing strategies, including SEO, PPC advertising, public relations, social media marketing (SMM), content creation (e.g., blogging), and outreach efforts.

A protocol that enables you to add metadata to a webpage, making it possible for your content to be displayed as a rich object when shared on social networks. Open Graph markup allows elements like videos, images, and audio files from your website to appear within social media timelines, enhancing the visibility and engagement of your shared content.

Unpaid search results displayed by search engines like Google, usually arranged based on their relevance, popularity, and user satisfaction. Organic search results are distinct from paid results and are determined by algorithms that consider various factors to rank web pages.

Pages on a website that lack internal links from other pages within the same website. Orphaned pages can be challenging for both search engines and users to discover because they are not interconnected with the site's structure. Proper internal linking is important for ensuring that all pages on a website are accessible and can contribute to SEO efforts.

A proactive strategy for acquiring backlinks to your website by reaching out to other website owners, bloggers, or influencers. Outreach involves contacting individuals or entities to request or suggest collaborations, guest posts, or other opportunities to earn backlinks and increase online visibility.

A metric that assesses which domains offer the best potential for partnerships or advertising opportunities. This score is generated based on traffic and overlap metrics.

Keywords used in Google Ads campaigns to specify which search terms should be excluded from triggering your ads. Negative keywords are set with different match types, such as exact match, phrase match, and broad match. When you add a negative keyword to your campaign, your ads will not be displayed in the search results for searches containing that keyword. This practice helps advertisers optimize their budget and improve return on investment (ROI).

A protocol that enables you to add metadata to a webpage, making it possible for your content to be displayed as a rich object when shared on social networks. Open Graph markup allows elements like videos, images, and audio files from your website to appear within social media timelines, enhancing the visibility and engagement of your shared content.

An HTML tag, often referred to as a title tag, that specifies the title of a webpage. This tag is placed within the <head> section of a webpage's HTML code. The text within the title tag is what appears as the clickable title in search engine results when the page ranks. Page titles are a crucial element for SEO, as they provide a concise and relevant description of the page's content. In HTML, a page title is written as follows:

<title>Title of Page</title>

An event that occurs when a user visits a web page, typically counted as a single instance of someone viewing a specific page on a website.

The practice of dividing web page content into multiple numbered pages, often implemented with numbered navigation links, such as "1," "2," "3," at the bottom of the page or through URL parameters. Pagination is used to organize and present lengthy content in a user-friendly manner.

The rank or placement of a website's page for a specific search query in Google's search engine results page (SERP). Position is a key metric in SEO and indicates how high or low a page appears in the search results.

An online advertising model where advertisers pay based on specific actions or conversions, such as form submissions, purchases, sign-ups, or other predetermined actions. Unlike Pay Per Click (PPC), where advertisers pay per click, PPA only charges advertisers when a desired action is completed.

An internet advertising model used to drive traffic to a website or landing page, where advertisers pay a fee each time their ad is clicked. PPC campaigns, like Google Ads, allow businesses to bid on keywords and place ads in search engine results and on other platforms. Advertisers are charged for each click on their ad.

A field of marketing and communications focused on managing and shaping the public image and reputation of individuals, brands, or organizations. Public relations practices include tasks like crafting and distributing press releases, media outreach, forming strategic partnerships, and managing public communication to build and maintain a positive image.

A metric that indicates the estimated number of website visits that resulted in a conversion. This metric is calculated using clickstream data and considers various types of conversions, such as visits to "thank you" pages or checkout pages. It provides insights into the effectiveness of a website in converting visitors into customers or leads.

Keywords used in Google Ads campaigns to specify which search terms should be excluded from triggering your ads. Negative keywords are set with different match types, such as exact match, phrase match, and broad match. When you add a negative keyword to your campaign, your ads will not be displayed in the search results for searches containing that keyword. This practice helps advertisers optimize their budget and improve return on investment (ROI).

An event that occurs when a user visits a web page, typically counted as a single instance of someone viewing a specific page on a website.

The rank or placement of a website's page for a specific search query in Google's search engine results page (SERP). Position is a key metric in SEO and indicates how high or low a page appears in the search results.

A field of marketing and communications focused on managing and shaping the public image and reputation of individuals, brands, or organizations. Public relations practices include tasks like crafting and distributing press releases, media outreach, forming strategic partnerships, and managing public communication to build and maintain a positive image.

A measurement used by Google Ads to assess the quality and relevance of an advertisement. Quality Score is determined based on several factors, including the expected click-through rate (CTR) of the ad, the relevance of the ad's content to the targeted keyword, and the quality of the landing page associated with the ad. A higher Quality Score often leads to lower costs and better ad positions in Google Ads.

A term that refers to a word or phrase entered by a user into a search engine when seeking information, answers, or specific content. Search engines process queries to generate search results that match the user's intent and deliver relevant web pages or information. Users can enter queries in search engines to find products, services, answers to questions, and more.

The rank or placement of a website's page for a specific search query in Google's search engine results page (SERP). Position is a key metric in SEO and indicates how high or low a page appears in the search results.

A metric that assesses the readability and ease of understanding of a piece of text, typically measured using tests like the Flesch-Kincaid readability test. Readability scores are usually represented on a scale from 0 to 100, with higher scores indicating easier-to-understand content. This metric helps writers and content creators ensure that their text is accessible and comprehensible to their target audience. In SEO and content creation, improving the readability of content can enhance the user experience and potentially improve search engine rankings.

Web traffic that comes to a website from external sources, typically through referral links on other websites. Referral traffic is the result of visitors clicking on links or references from other websites, social media platforms, or online sources. It is an essential component of web analytics, helping website owners understand where their traffic is coming from and how effective their external marketing efforts are.

The source or origin of web traffic that directed a visitor to a specific website. Referrers can be other websites, social media platforms, search engines, or any online source that provides a link or reference to a website. In web analytics, referrer data is used to identify the channels through which users find a website.

A measure of how closely a web page or content matches a user's search query in terms of content, keywords, and context. Search engines assess the relevancy of web pages to determine their rankings in search results. Relevancy plays a critical role in SEO and is achieved through the use of relevant keywords, high-quality content, and other on-page and off-page optimization techniques.

The number of search results returned by a search engine in response to a user's query. Search engines display a list of web pages that are deemed relevant to the search query. The results are usually presented in the order of their relevance and importance, with the most relevant pages appearing at the top of the search results page.

A SERP Feature that provides information about customer feedback and ratings for a business, product, or service. Reviews are often displayed in search results and include star ratings, user comments, and other forms of feedback. Online reviews can influence consumer decisions and impact the online reputation of businesses.

A snippet in a search engine results page (SERP) that includes additional information beyond the standard title and description. Rich snippets provide extra context and details about a web page, such as ratings, prices, event dates, and more. They are generated using structured data markup and are designed to enhance the visibility and appeal of search results.

Web traffic that comes to a website from external sources, typically through referral links on other websites. Referral traffic is the result of visitors clicking on links or references from other websites, social media platforms, or online sources. It is an essential component of web analytics, helping website owners understand where their traffic is coming from and how effective their external marketing efforts are.

A measure of how closely a web page or content matches a user's search query in terms of content, keywords, and context. Search engines assess the relevancy of web pages to determine their rankings in search results. Relevancy plays a critical role in SEO and is achieved through the use of relevant keywords, high-quality content, and other on-page and off-page optimization techniques.

A type of business that offers services to customers within a defined service area, typically without a physical storefront. Examples of SABs include delivery services, plumbers, electricians, and landscaping companies. Managing and specifying the service area for a SAB is crucial for local SEO, as it helps businesses target and reach their local customer base effectively.

A collaborative community project that provides a standardized vocabulary of structured data markup for web pages. Webmasters and content creators use Schema.org markup to provide search engines with detailed information about the content and context of web pages. This structured data helps search engines understand and display content more effectively in search results, leading to enhanced visibility and click-through rates.

The process of automatically extracting data from websites and web pages. Web scraping involves collecting data from web pages and saving it to a local file or database. It can be used for various purposes, including data analysis, research, and data aggregation. Web scraping can be performed using software tools or scripts to automate the data extraction process.

An estimated monthly cost for running a pay-per-click (PPC) advertising campaign to generate the same amount of web traffic as a website receives organically from search engines. The SE Traffic Price is used to evaluate the potential cost of acquiring search traffic through paid advertising compared to organic search traffic.

A software program or online service that allows users to search and retrieve information from the internet. Search engines use algorithms to crawl, index, and rank web pages based on their relevance to user queries. Prominent search engines include Google, Bing, Yahoo, and others.

Website traffic that originates from search engine results. This traffic is generated when users click on organic search results or paid search ads in response to their search queries. It is a crucial source of website traffic and plays a significant role in online visibility and user acquisition.

A digital marketing discipline focused on promoting websites and increasing their visibility in search engine results pages (SERPs). SEM encompasses various strategies, including pay-per-click (PPC) advertising, search engine optimization (SEO), content marketing, and social media marketing. The primary goal of SEM is to attract targeted traffic from search engines and improve online visibility.

A set of keywords and phrases that accurately define the main topics, themes, and focus of a website's content. The semantic core represents the keywords and search terms that are most relevant to a website's offerings and target audience. It is essential for optimizing web content and aligning it with user search intent.

A proprietary ranking metric used by Semrush to assess the online visibility and presence of a domain based on its organic search rankings and estimated search traffic. Semrush Rank is calculated using the domain's rankings for keywords included in the Semrush database. It provides insights into a domain's visibility in search results.

A set of strategies, techniques, and best practices aimed at improving a website's organic search engine rankings and online visibility. SEO involves optimizing various on-page and off-page elements, including content, meta tags, site structure, and backlinks, to enhance a website's relevance and authority in the eyes of search engines. The ultimate goal of SEO is to increase organic traffic and achieve higher rankings in search engine results.

Elements or content enhancements that appear on a search engine results page (SERP) alongside standard organic search results. SERP features provide additional information and context, such as featured snippets, image carousels, local packs, and knowledge panels. These features aim to improve user experience and help users find information more quickly.

A representation of the search engine results page (SERP) that serves as a snapshot or reference point for the data gathered by Semrush. When viewing search rankings or positions within Semrush, users can access the SERP Source to see a visual representation of the specific SERP at the time of data collection.

The degree of fluctuation or change in search engine rankings on a search engine results page (SERP). SERP volatility is often the result of updates to search engine algorithms or changes in ranking factors. It can lead to shifts in the positions of websites and pages in SERPs and may cause concern for webmasters and SEO professionals.

The portion of the total addressable market (TAM) that represents the specific market segment or customer base that a business or product can effectively and realistically serve. SAM is defined by the characteristics and requirements of customers who are ready and able to purchase the offered product or service.

A metric in Semrush that calculates the visibility and presence of a website or domain in search engine results pages (SERPs) compared to its competitors. Share of voice is based on the combined volume of keywords in a Position Tracking campaign and takes into account the actual search volume and estimated traffic associated with these keywords. It provides insights into a website's share of visibility in search results.

A SERP feature that displays additional links to specific pages within a website alongside the main search result. Sitelinks are designed to help users navigate to relevant sections or pages of a website directly from the search results page. They provide shortcuts to key pages and enhance the user experience.

An XML file that serves as a standardized list of URLs from a website. The sitemap.xml file provides information to search engine crawlers about the structure and organization of a website. It helps search engines efficiently index web pages and discover new content. A sitemap.xml file can improve a website's visibility in search engine results.

A digital marketing practice focused on using social media platforms to promote products, services, and brands online. SMM involves creating and sharing content on social networks, engaging with audiences, and running paid social media advertising campaigns. Social media marketing aims to increase brand awareness, drive website traffic, and engage with target audiences on popular social platforms.

Website traffic that originates from various social media platforms. Social traffic is generated when users click on links, posts, or advertisements shared on social networks like Facebook, Twitter, Instagram, and LinkedIn. It plays a crucial role in driving user engagement and conversions for businesses.

Also known as A/B testing, a method of comparing two versions (A and B) of a web page, email, or marketing asset to determine which one performs better in terms of user engagement, conversions, or other key metrics. Split testing involves making a single change to one of the versions and then measuring the impact of that change on user behavior. This method helps marketers optimize their campaigns and improve results.

An attribute used to mark paid or sponsored content or links on a webpage. The "sponsored" attribute is added to hyperlinks to indicate that the content they lead to is part of a paid advertising or sponsorship arrangement. This attribute is often used in SEO to distinguish between organic and paid content.

A digital certificate that provides secure and encrypted connections between a user's web browser and a web server. SSL certificates are used to ensure the confidentiality and security of data transmitted between a website and its visitors. When a website has an SSL certificate implemented, it displays a padlock icon and uses the "https" protocol, indicating a secure connection.

A set of standardized tags or microdata added to HTML code to provide structured information about web page content. Structured data markup helps search engines better understand the content and context of a page. It enables the creation of rich snippets and enhances how information is presented in search engine results.

A subdirectory or subsection within a website, indicated by a slash ("/") after the top-level domain (TLD) and the subfolder name. Subfolders are used to organize and structure a website's content. For example, "example.com/subfolder" represents a subfolder within the "example.com" domain.

A measure of how closely a web page or content matches a user's search query in terms of content, keywords, and context. Search engines assess the relevancy of web pages to determine their rankings in search results. Relevancy plays a critical role in SEO and is achieved through the use of relevant keywords, high-quality content, and other on-page and off-page optimization techniques.

A type of business that offers services to customers within a defined service area, typically without a physical storefront. Examples of SABs include delivery services, plumbers, electricians, and landscaping companies. Managing and specifying the service area for a SAB is crucial for local SEO, as it helps businesses target and reach their local customer base effectively.

The process of automatically extracting data from websites and web pages. Web scraping involves collecting data from web pages and saving it to a local file or database. It can be used for various purposes, including data analysis, research, and data aggregation. Web scraping can be performed using software tools or scripts to automate the data extraction process.

A software program or online service that allows users to search and retrieve information from the internet. Search engines use algorithms to crawl, index, and rank web pages based on their relevance to user queries. Prominent search engines include Google, Bing, Yahoo, and others.

A digital marketing discipline focused on promoting websites and increasing their visibility in search engine results pages (SERPs). SEM encompasses various strategies, including pay-per-click (PPC) advertising, search engine optimization (SEO), content marketing, and social media marketing. The primary goal of SEM is to attract targeted traffic from search engines and improve online visibility.

A proprietary ranking metric used by Semrush to assess the online visibility and presence of a domain based on its organic search rankings and estimated search traffic. Semrush Rank is calculated using the domain's rankings for keywords included in the Semrush database. It provides insights into a domain's visibility in search results.

A representation of the search engine results page (SERP) that serves as a snapshot or reference point for the data gathered by Semrush. When viewing search rankings or positions within Semrush, users can access the SERP Source to see a visual representation of the specific SERP at the time of data collection.

The portion of the total addressable market (TAM) that represents the specific market segment or customer base that a business or product can effectively and realistically serve. SAM is defined by the characteristics and requirements of customers who are ready and able to purchase the offered product or service.

A SERP feature that displays additional links to specific pages within a website alongside the main search result. Sitelinks are designed to help users navigate to relevant sections or pages of a website directly from the search results page. They provide shortcuts to key pages and enhance the user experience.

A digital marketing practice focused on using social media platforms to promote products, services, and brands online. SMM involves creating and sharing content on social networks, engaging with audiences, and running paid social media advertising campaigns. Social media marketing aims to increase brand awareness, drive website traffic, and engage with target audiences on popular social platforms.

Also known as A/B testing, a method of comparing two versions (A and B) of a web page, email, or marketing asset to determine which one performs better in terms of user engagement, conversions, or other key metrics. Split testing involves making a single change to one of the versions and then measuring the impact of that change on user behavior. This method helps marketers optimize their campaigns and improve results.

A set of standardized tags or microdata added to HTML code to provide structured information about web page content. Structured data markup helps search engines better understand the content and context of a page. It enables the creation of rich snippets and enhances how information is presented in search engine results.

The duration of time that a website user spends on a specific web page before navigating away or closing the page. Time on page is a web analytics metric used to assess user engagement and the quality of content. Longer time on page often indicates that visitors find the content relevant and engaging.

An HTML tag used to define the title of a webpage. The title tag is placed within the <head> section of a webpage's HTML code and is essential for SEO. The text within the title tag appears as the clickable title in search engine results pages (SERPs). Well-optimized title tags are crucial for attracting user clicks and improving a page's visibility in search results. The format of a title tag is as follows:

<title>Title of Page</title>

The highest-level domain in the hierarchical domain name system (DNS). TLDs are used to categorize and differentiate domain names on the internet. Common TLDs include .com, .org, .net, .gov, .edu, and many more. TLDs represent the last part of a domain name, such as "example.com," where ".com" is the top-level domain.

A qualitative metric that assesses the efficiency and viability of a topic for content marketing efforts. It is calculated based on the topic's search volume and difficulty. A higher Topic Efficiency score indicates that a topic has a good balance of search volume and manageable competition, making it an attractive choice for content creation.

The total potential market for a specific product or service, representing the full demand for that offering. TAM includes all individuals or businesses who might need the product or service, regardless of whether they are currently potential buyers. It provides an estimate of the overall market size.

A web performance metric used to measure the total amount of time during which the main thread of a web page is blocked and unresponsive to user interactions. TBT is an important metric in web vitals and reflects the user experience on a webpage. It is calculated between the First Contentful Paint (FCP) and Time to Interactive (TTI) to identify periods of blocked user interaction.

The sum of all audience interactions and engagements on a social network during a specified time range. The total engagement metric varies depending on the social network but typically includes likes, shares, comments, mentions, and other interactions with social media content. It is an indicator of the level of audience engagement with a brand or social media account.

A small piece of JavaScript code that is inserted into the HTML code of a website to collect and send data to a web analytics tool, such as Google Analytics. Tracking codes are essential for monitoring and analyzing website traffic, user behavior, and other key performance metrics. They help website owners gain insights into their audience and website performance.

A metric that represents the percentage of overall site traffic attributed to a specific keyword for a specific landing page. This metric indicates how much traffic a keyword contributes to the total site traffic. It is displayed in the context of keyword rankings and landing pages for organic and paid search results.

An estimate of the monthly cost that an advertiser would need to spend in a Google Ads campaign to generate the same amount of web traffic that a domain receives from organic search results. Traffic cost is calculated based on various factors, including keyword competition, search volume, and cost per click (CPC). It provides insights into the potential value of a domain's keyword portfolio.

A graphical representation that illustrates changes in the number of searches for a specific keyword over a defined period, typically the last 12 months. Trends are used to visualize fluctuations in search interest and can help identify seasonal trends, rising or falling popularity, and user search behavior patterns.

A type of business that offers services to customers within a defined service area, typically without a physical storefront. Examples of SABs include delivery services, plumbers, electricians, and landscaping companies. Managing and specifying the service area for a SAB is crucial for local SEO, as it helps businesses target and reach their local customer base effectively.

A software program or online service that allows users to search and retrieve information from the internet. Search engines use algorithms to crawl, index, and rank web pages based on their relevance to user queries. Prominent search engines include Google, Bing, Yahoo, and others.

The portion of the total addressable market (TAM) that represents the specific market segment or customer base that a business or product can effectively and realistically serve. SAM is defined by the characteristics and requirements of customers who are ready and able to purchase the offered product or service.

A digital marketing practice focused on using social media platforms to promote products, services, and brands online. SMM involves creating and sharing content on social networks, engaging with audiences, and running paid social media advertising campaigns. Social media marketing aims to increase brand awareness, drive website traffic, and engage with target audiences on popular social platforms.

Also known as A/B testing, a method of comparing two versions (A and B) of a web page, email, or marketing asset to determine which one performs better in terms of user engagement, conversions, or other key metrics. Split testing involves making a single change to one of the versions and then measuring the impact of that change on user behavior. This method helps marketers optimize their campaigns and improve results.

An HTML tag used to define the title of a webpage. The title tag is placed within the <head> section of a webpage's HTML code and is essential for SEO. The text within the title tag appears as the clickable title in search engine results pages (SERPs). Well-optimized title tags are crucial for attracting user clicks and improving a page's visibility in search results. The format of a title tag is as follows:

<title>Title of Page</title>

A qualitative metric that assesses the efficiency and viability of a topic for content marketing efforts. It is calculated based on the topic's search volume and difficulty. A higher Topic Efficiency score indicates that a topic has a good balance of search volume and manageable competition, making it an attractive choice for content creation.

A web performance metric used to measure the total amount of time during which the main thread of a web page is blocked and unresponsive to user interactions. TBT is an important metric in web vitals and reflects the user experience on a webpage. It is calculated between the First Contentful Paint (FCP) and Time to Interactive (TTI) to identify periods of blocked user interaction.

The sum of all audience interactions and engagements on a social network during a specified time range. The total engagement metric varies depending on the social network but typically includes likes, shares, comments, mentions, and other interactions with social media content. It is an indicator of the level of audience engagement with a brand or social media account.

User-generated content refers to any content created and published by users on online platforms. This content is typically generated by the users themselves, rather than the platform or website's owner. Examples of UGC include social media posts, comments, forum discussions, product reviews, and other content created by users within an online community. To designate links within user-generated content, a "UGC" rel attribute value can be used to distinguish them. This helps search engines understand the nature of the content. For example:

<a href="http://www.awesomeurl.com/" rel="nofollow ugc">Link text</a>

 In the context of Google Ads, a URL refers to the landing page or web address to which a user is directed after clicking on an advertisement. It represents the specific webpage or destination chosen by the advertiser to provide relevant information or complete a desired action.

A landing page URL is the web address to which a user is directed after clicking on a search result or any online link. It is the specific webpage where users can access the content or information related to their search query.

A URL, which stands for Uniform Resource Locator, is a web address that specifies the location of a resource, document, or webpage on the internet. URLs consist of various components, including the protocol (e.g., "http" or "https"), the domain name (e.g., "www.example.com"), and the path to the specific resource or page (e.g., "/page-name"). Users can enter a URL in a web browser to access a particular webpage or document on the World Wide Web.

A type of business that offers services to customers within a defined service area, typically without a physical storefront. Examples of SABs include delivery services, plumbers, electricians, and landscaping companies. Managing and specifying the service area for a SAB is crucial for local SEO, as it helps businesses target and reach their local customer base effectively.

A digital marketing practice focused on using social media platforms to promote products, services, and brands online. SMM involves creating and sharing content on social networks, engaging with audiences, and running paid social media advertising campaigns. Social media marketing aims to increase brand awareness, drive website traffic, and engage with target audiences on popular social platforms.

A qualitative metric that assesses the efficiency and viability of a topic for content marketing efforts. It is calculated based on the topic's search volume and difficulty. A higher Topic Efficiency score indicates that a topic has a good balance of search volume and manageable competition, making it an attractive choice for content creation.

The sum of all audience interactions and engagements on a social network during a specified time range. The total engagement metric varies depending on the social network but typically includes likes, shares, comments, mentions, and other interactions with social media content. It is an indicator of the level of audience engagement with a brand or social media account.

This metric in Semrush's Position Tracking tool reflects how visible a specific domain, subdomain, or URL is across the search engine results pages (SERPs) for the selected set of keywords in your project. The visibility percentage is based on the rankings for those keywords. If a domain, subdomain, or URL ranks in the 1st position for all of the keywords in your campaign, the visibility would be 100%, indicating maximum visibility in the search results. Lower percentages indicate less visibility due to lower rankings for the tracked keywords.

Volatility, as measured in Semrush, is a metric that assesses the overall degree of change occurring in search engine results. It helps users understand the extent to which rankings for specific keywords or websites are fluctuating over time. Higher volatility values suggest that there is more significant movement in search rankings, which can impact a website's performance in the search results. Monitoring volatility can provide insights into the level of competition and potential ranking changes in a given search landscape.

Search volume is a metric that represents the average number of monthly searches conducted for a specific keyword. It quantifies the demand or interest in a particular keyword or phrase in the search engine. Search volume data is typically expressed as the average number of searches performed during the previous 12-month period. This metric is valuable for keyword research and SEO strategies, as it helps SEO professionals identify the popularity and relevance of keywords to their target audience.

A type of business that offers services to customers within a defined service area, typically without a physical storefront. Examples of SABs include delivery services, plumbers, electricians, and landscaping companies. Managing and specifying the service area for a SAB is crucial for local SEO, as it helps businesses target and reach their local customer base effectively.

A digital marketing practice focused on using social media platforms to promote products, services, and brands online. SMM involves creating and sharing content on social networks, engaging with audiences, and running paid social media advertising campaigns. Social media marketing aims to increase brand awareness, drive website traffic, and engage with target audiences on popular social platforms.

The sum of all audience interactions and engagements on a social network during a specified time range. The total engagement metric varies depending on the social network but typically includes likes, shares, comments, mentions, and other interactions with social media content. It is an indicator of the level of audience engagement with a brand or social media account.

Refers to ethical and legitimate search engine optimization practices that align with search engines' guidelines and best practices. White Hat SEO techniques aim to improve a website's search engine rankings through honest and user-centric methods, without attempting to manipulate or deceive search engine algorithms.